On the afternoon of 18th November, 2014, Estar successfully launched its laser TV optical engine at Great China International Exchange Square in Shenzhen. This set of products includes HD ultra short focal projection optical system, laser TV light source module and special laser TV screen, which realizes HD projection from close distance. After the launch event, Estar held a 10th anniversary celebration with the theme “Trust Dreams, Create Future”.
The launch event and the 10th anniversary were undertaken by the south China office of Yesky.com. Estar was founded in 2004 in Shenzhen. As a leading company which first develops 3D display technology and launches 3D display products, Estar has become the largest national corporation of high and new technology in China’s 3D display field. The company focuses on offering overall solutions to 3D display to its customers. It is the vice president of China 3D Industry Association.
The 10th anniversary of Estar
Liu Meihong, chairman of Estar, is making a speech.
Estar is responsible for development, innovation, manufacture, brand marketing and ODM/OEM diverse services. It established 3D electronic development center, 3D optical development center and 3D APP development center in Shenzhen and Chengdu. It has large manufacture base in Baoan, Shenzhen, and Quzhou, Zhejiang. With its gradual development, Estar established 3D content operating platform, 3D display technology platform and 3D optical technology platform. It also provides overall solutions of 3D display terminal, including family 3D display solution, glasses-free 3D display solution, large screen 3D display solution, head-wear 3D display solution, 3D interaction display solution, 3D interactive teaching display solution and entertainment 3D display solution, which meet the need of users all over the world.
Wonderful laser dance for the audiences
In the past ten years, Estar has always insisted on independent innovation. It developed and produced the first “glasses TV” in the world, the first “glasses cinema” with independent intellectual property right in China, the first professional 3D optical engine in China, the first professional cloud platform for 3D films and TV programs in China and the first professional platform for 3D game engines, which are all breakthroughs in the field of 3D display. Before September, 2012, Estar has had about 200 R&D achievements and patents, ranking the top of 3D industry in China.
In terms of setting standards for 3D industry, Estar has a voice in international and domestic technological standards. Currently, Estar is not only the initiator of China 3D Industry Association, but also the main drafter of China’s national standards for 3D shutter glasses and the only Chinese drafter of CEA international 3D standards. In 2014, Estar launched Takee, the first holographic phone in the world, Tatoo, the smart close projector and the laser TV optical engine. Each product is a milestone, reflecting the advantage of Estar in display technology in the past ten years.
At the 10th anniversary, Estar spent large sum of money in rewarding individuals and teams that contributed much to the development of the company. People getting the reward include ordinary workers as well as excellent managers. The company is grateful to employees for their efforts, and the employees appreciate the care and reward from the company. At the event, Liu Meihong, chairman of Estar, and Wu Tianxiang, vice general manager of Estar, hugged and paid their respects to employees who got rewards, which is very touching.
In order to make the atmosphere lively, singing, dancing and sand painting were performed at the 10th anniversary of Estar. Lucky draw was also part of the activity, and there were a lot of prizes. In addition, 6000 yuan was provided to those who interacted with the host. The celebration came to an end in gratefulness and laugher. Estar has spent 10 years in making itself a trustful brand. In the following 10 years, Estar will insist on its dreams and beliefs, creating a better future.
