At the launch event of Takee phone, the first holographic phone in the world, on 17th July in Beijing, Zhang Jie, a leading figure of the new generation of Chineses singers, sang the above song Flying High.

The organizer once planned to organize 1,000 fans to come and celebrate. However, because of the popularity of Zhang Jie, as soon as the online signing-up system was open, the number of people signing up reached over 40,000.

Applying holographic display technology to mobile phones and creating a holographic industrial chain has always been the dream of Liu Meihong and his team. After developing for years and overcoming several difficulties, they finally manage to apply holographic display technology to mobile phones for the first time in the world. As a result, Takee 1, the first holographic phone, was officially launched this time.

Zhang Jie was present at the launch event of Takee 1

The performance of the pop idol Zhang Jie at the launch event is an audio and visual feast for fans of Takee and of Zhang. Everyone was involved in the heady and lively atmosphere.

Holography is not a new concept. The study of holographic technology in the field of display technology has a history of several decades. But for ordinary consumers, it is an unfamiliar concept. The Baidu encyclopedia interprets holographic technology as a technology recording and reproducing the real three-dimensional images of things through special techniques. Takee holographic phone adopts the smart holographic technology. It tracks the visual angle of human eyes, and then based on holographic image data model, it calculates the actual holographic images. After that, through a special directional display screen, it projects the stereoscopic images of both eyes onto the retina of human eyes. Thus, the visual effect produced is exactly the same as the real visual perception.

Zhang Jie gave high praise to Takee 1 phone. Chairman Liu Meihong praised Zhang for his Takee spirit.

Takee 1 holographic phone present at the launch event on 17th July is equipped with 5.5 inch FHD screen of 1920*1080 resolution which realize holographic display of stereoscopic images. The phone has a 5 million pixel front camera with eye tracking function and a 13 million pixel back camera, but it does not have the function of 3D photographing which will be realized in the next generation of holographic phones. To realize perfect and accurate interaction without touching the screen, Takee 1 is equipped with “space eye” which has four sensing cameras to track the finger and realize the interaction.

Zhang Jie was present at the launch event of Takee 1

In terms of software, it has takee OS system which is based on Android 4.4, offering 3D on and off animation and 3D dynamic standby image. 3D special effect UI, 3D stereoscopic wallpaper, holographic digital album, 3D videos and 3D games all bring users the experience of a holographic stereoscopic display mobile phone. It changes the touching and visual experience brought by 2D phones.

What functions can holographic phone play? We can operate without touching the phone. Thus we need not to worry about making the screen dirty even if we use the phone while eating fried chicken and drinking beer. Even if there is water on the finger or we are wearing gloves, we can still operate the phone. When we shop online, the goods we are interested in can be displayed stereoscopically. When we turn the phone, we feel like we are holding the goods in hand and watching them. When we use the navigation function while driving, we need not to touch the screen. Making some gestures can achieve searching and controlling.

Many people want to experience more at the launch event, so the event, which was planned to be ended at 16:30, was prolonged to 19:00. Again and again, people waited in line and experience Takee 1 which will soon be sold in the market.

According to the practice of mobile industrial, there will be an interval between the launch event and selling in the market. Appointment on the official website of Takee Company (www.takee.cn) is accepted after the launch event on 17th July, and the price will be announced on 17th August. Anyway, compared with phones that are dull and lack innovation, Takee holographic phone surprised people and raised their expectation. For the latest information of Takee phones, consumers can follow @takee or the Wechat account “takee 2014”.